# Axel Accessories

> From one online store to a complete multi-channel e-commerce platform, built to support growth.

## Challenge

The client already had an established Magento 2 store, but the business needed to scale further. Axel Accessories wanted to connect the store with Entersoft ERP, create a dedicated B2B wholesale channel, and support international markets through separate storefronts.

## Solution

We upgraded and extended the Magento 2 platform, rebuilt the Entersoft ERP integration, created a dedicated B2B portal, and set up Magento Multistores for international customers. All channels are managed from one unified backend, giving the team better control over their growing e-commerce operation.

## Overview

From one online store to a complete multi-channel e-commerce platform, built to support growth.

## Showcase

A multi-channel Magento 2 platform connecting B2C, B2B, ERP, and international storefronts through one unified backend.

## E-COMMERCE DEVELOPMENT

The new commerce ecosystem enables Axel Accessories to operate multiple business models through a single, unified platform. Products, orders, inventory, and customer data are managed from one central environment, reducing operational complexity while providing a scalable foundation for future growth.

## Magento 2 Platform Upgrade

We improved and extended the existing Magento 2 installation so it could support more traffic, more channels, and more complex business needs. The platform was updated with performance improvements, cleaner structure, and the right technical base for future growth.

## Entersoft ERP Integration

We rebuilt the connection between Magento 2 and Entersoft ERP, helping the business keep products, stock, orders, and customer data synchronized. This reduces manual work and gives the team more reliable information across both systems.

## B2B Wholesale Portal

We designed and developed a dedicated B2B portal for wholesale customers. Business clients can log in, access account-based pricing, place orders, and manage their buying process through a more professional and efficient experience.

## International Multistores

We configured Magento Multistores for international markets, allowing Axel Accessories to serve customers outside Greece with dedicated storefronts. Each market can have its own content, pricing, language, and currency while remaining connected to the same core platform.

## Unified Commerce Backend

B2C, B2B, and international storefronts are all managed from a single Magento backend. This gives the Axel Accessories team a clearer view of products, customers, orders, and markets without having to manage separate systems.

## Results

One backend, multiple sales channels, and a Magento platform ready to grow with the business.

## DESIGN

A consistent digital experience across B2C, B2B, and international storefronts.

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