Foundas Jewelry
Request
Foundas Jewelry is a family goldsmith business with physical stores and its own workshop, creating both ready-to-wear and custom jewelry. The brand needed an online store that could present its craftsmanship with the same care as the physical experience, while making online shopping simple, secure, and clear for Greek customers.
Solution
We created a custom WordPress e-shop that brings the workshop experience online. The store includes a dedicated custom design section, video-led category pages, rich product presentation, and secure card payments through Alpha Bank.
A family goldsmithing brand brought online with a WordPress store designed to showcase every piece with care.
WEB DEVELOPMENT
We designed and developed Foundas Jewelry as a Greek-language WordPress e-shop for a brand with strong roots in custom jewelry. The website combines a refined shopping experience with practical features that help customers explore collections, understand product details, request custom pieces, and complete their purchase securely.
Custom Jewelry Design Section
We built a dedicated section for custom jewelry, helping visitors understand how a unique piece is created — from the first idea and choice of materials to the final result. Clear layouts, strong photography, and simple calls to action connect the online experience with the real workshop behind the brand.
Product Videos in Categories
Category pages include product videos and lifestyle imagery, giving visitors a better sense of movement, texture, and detail. This helps the jewelry feel more real online and supports a more premium browsing experience before customers enter the product listings.
Greek Online Store for Retail Customers
The store was built for Greek retail customers, with Greek product content, care information, checkout labels, and store pickup options. Product pages include useful details such as karats, stone type, chain length, and collection, helping customers feel more informed before buying.
Alpha Bank Card Payments
We integrated Alpha Bank for secure online card payments, giving customers a trusted way to pay by card. Bank transfer also remains available for customers who prefer a more traditional payment method.
DESIGN
A refined visual experience where craftsmanship, photography, and product detail lead the way.
The design is built around the brand’s own visual material: lifestyle photography, detailed product shots, and close-ups from the workshop. The layout stays clean and elegant, allowing the gold, gemstones, and metal textures to stand out naturally. Both custom pieces and catalogue products are presented with the same premium feeling.
Category pages combine video and photography, while product pages present images, specifications, and useful information in Greek. The mobile experience was designed to feel calm and easy to use, with wishlist, quick shopping actions, store pickup, and Alpha Bank card payment available without overwhelming the screen.
