Axel Accessories
Request
The client already had an established Magento 2 store, but the business needed to scale further. Axel Accessories wanted to connect the store with Entersoft ERP, create a dedicated B2B wholesale channel, and support international markets through separate storefronts.
Solution
We upgraded and extended the Magento 2 platform, rebuilt the Entersoft ERP integration, created a dedicated B2B portal, and set up Magento Multistores for international customers. All channels are managed from one unified backend, giving the team better control over their growing e-commerce operation.
From one online store to a complete multi-channel e-commerce platform, built to support growth.
E-COMMERCE DEVELOPMENT
The new commerce ecosystem enables Axel Accessories to operate multiple business models through a single, unified platform. Products, orders, inventory, and customer data are managed from one central environment, reducing operational complexity while providing a scalable foundation for future growth.
Magento 2 Platform Upgrade
We improved and extended the existing Magento 2 installation so it could support more traffic, more channels, and more complex business needs. The platform was updated with performance improvements, cleaner structure, and the right technical base for future growth.
Entersoft ERP Integration
We rebuilt the connection between Magento 2 and Entersoft ERP, helping the business keep products, stock, orders, and customer data synchronized. This reduces manual work and gives the team more reliable information across both systems.
B2B Wholesale Portal
We designed and developed a dedicated B2B portal for wholesale customers. Business clients can log in, access account-based pricing, place orders, and manage their buying process through a more professional and efficient experience.
International Multistores
We configured Magento Multistores for international markets, allowing Axel Accessories to serve customers outside Greece with dedicated storefronts. Each market can have its own content, pricing, language, and currency while remaining connected to the same core platform.
DESIGN
A consistent digital experience across B2C, B2B, and international storefronts.
The design approach keeps the Axel Accessories brand consistent across all storefronts. Clean layouts, strong product imagery, and clear typography help the catalogue feel premium and easy to browse, whether the customer is shopping locally or from another market.
The B2B portal preserves the brand's visual identity while adapting the experience to the needs of wholesale customers, with a strong focus on speed, usability, and repeat ordering. The international storefronts deliver a consistent brand experience, tailored to the language and specific requirements of each local market.
